The genre is obviously nudging towards being adult, which means that the marketing for this business will differ slightly from what we'd usually advise. For example, they do have a Facebook page and a Twitter page but how much use either of these pages will be is debatable as neither Facebook nor Twitter allow adult advertising. However, I'd still always recommend the Social networks as a great way of keeping customers engaged.
This particular area of the adult market is now becoming a lot more common, and people are finally able to look at many of the items without blushing. I think as a whole the 'lighter side' of the market is growing rapidly; for example the gifts and games are growing. It's also becoming a lot more acceptable for someone to buy their partner toys - something you never would have imagined a few years back! So as a whole, providing marketing for a website such as Naughty Naughty will be a lot easier now than it would have been several years back.